Microsoft finally got a chance to aim at Google’s heart

It looks like the days of Google ruling the search engine market are going to be numbered. News Corp., one of the most powerful media companies, in the world are now asking for money for displaying its contents on Google searches. This comes as a great opportunity for Microsoft to destroy Google’s domination on the search engine sector. The software giant is looking forward to strike a content deal with News Corp. under which, it would pay the company for displaying its articles from the Wall Street Journal and other publications owned by News Corp. If the model becomes successful, then Google is in real trouble because other powerful publications will also demand money from Google. Business Week reports:

"There are those who think they have a right to take our news content and use it for their own purpose without contributing a penny to its production," Murdoch said today in Washington at the U.S. Federal Trade Commission's workshop on journalism in the Internet age. "Content creators bear all the costs, while aggregators enjoy many of the benefits. In the long term, this is untenable."

For a long time, Microsoft is trying to establish its footing in the search engine market but it failed to do so. To save its search business Microsoft merged it with Yahoo search. Finally, Microsoft has got something in its hand that could “diminish the revenue stream” and hurt Google. In the process, Microsoft would also be able to save its software business because Google is also taking aim at the OS market with its free Google Chrome OS.