With Apple slated to come out in March, publishers are lining up to release their content on Apple iPad tablet PC. Condé Nast, announced that it will provide content for Apple iPad. The deal has not been finalized yet. Initially, it would only release its Wired magazine on the iPad. The publisher will also experience with different prices, advertisements and “approaches” to digitize the magazine.
For a long time, Condé Nast has been working on developing a version of Wired that would run on Apple iPad. In the fall of 2009, Condé Nast unveiled the conceptual version of its Wired magazine application. In January, Condé Nast showed a demo at a small industry gathering prior to the release of Apple iPad. In February, the publisher demonstrated the Wired magazine application in front of a crowd at TED conference.
The biggest hurdle is that Condé Nast built its applications around Adobe Flash, which the iPad does not support. By this time, all of you know about the war of words between Steve Jobs and Adobe. For this reason, Condé Nast said that it would only release Wired on iPad. Unless iPad and Adobe work something out, it would not release its other magazines. Condé Nast also has an application for its GQ magazine that is available on the iPhone.
Till October 2010, Condé Nast will run “R&D” where Condé Nast will experiment with two different distribution models.
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