Yahoo completed transferring its backend search to Microsoft’s Bing in the U.S. and Canada. The two companies signed an agreement in Summer 2009 under which, Yahoo would take over the worldwide sales duties and Bing would power Yahoo’s backend search.
On August 24, 2010, Satya Nadella, Senior Vice President, Online Services Division, Microsoft, on the Bing community blog worte, “Today I am happy to share that Bing is powering Yahoo’s search results in the U.S. and Canada (English only for now, the other languages will come in the weeks and months ahead),…We continue to work hard on the migration to AdCenter, and are optimistic about completing this phase later this fall.”
About 13 months since the two companies announced to collaborate their search operations, Microsoft and Yahoo announced that the results of all Yahoo English language searches made in the U.S. and Canada have been powered by Bing search. Users who would use Yahoo search would see a tag saying “Powered by Bing” on their results page.
The two companies are still working on to finish the transition of paid search before the holiday period. Microsoft executives said that transferring Yahoo’s U.S. advertisers and publishers to Microsoft’s AdCenter platform would be completed within 2010. Nadella wrote that his company’s primary goal is to smooth the transition experience as holiday season in around the corner.
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